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Case study · Equestrian business
Alec Lawler Show Horses Where excellence meets elegance.
A website for a show-horse business — the stable’s story, a filterable gallery of horse profiles, news on care and training, and an enquiry form.
- Client
- Alec Lawler Show Horses
- Sector
- Show horses
- Founded
- 2024
- Related
- Alec Lawler’s personal site
- Our role
- Design & development
- Year
- 2025
Overview
Every horse, its own profile.
Buyers want to know each horse — breed, age, record and training. The site gives every horse a profile and keeps the stable’s story close by.
The client
Alec Lawler Show Horses raises, trains and showcases show horses, founded in 2024 by show-jumping rider Alec Lawler. Its facilities include stables, arenas and pastures.
What the site does
- Introduces the stable and its mission
- Shows every horse with breed, age and record
- Publishes news on care, training and showing
- Takes enquiries about horses and visits
Our role & approach
Design & development — the whole site, from structure and visual design to build and launch.
Live since 2025.
Key features
What’s on the live site.
Horse profiles
Each horse — such as Silver Comet, Daisy Belle and Midnight Thunder — with breed, age, gender, achievements and training background.
Filter by type
Tabs to filter horses by category.
Our mission
To raise, train and care for exceptional show horses — beside photos of the stable.
News
Guides on show-horse careers, nutrition, grooming and a first horse show.
Gallery
Training highlights, competition moments and behind-the-scenes at the stable.
FAQ & enquiries
Answers on breeds, trial rides and visits, then an enquiry form.
Inside the site
A closer look.
Sections from the live homepage, captured on desktop.
Responsive
Same story, every screen.
On a phone the hero, the mission and the horse profiles stack into one column, with the menu behind a single icon.
Look & feel
Pasture green, saddle brown.
Colours sampled from the live site.
Classic serif headlines over pasture photography, with saddle-brown buttons.
Results
Every horse, ready to meet.
Buyers browse horse profiles, filter by type and enquire — the stable sells from its own site.
- 5details per horse: breed, age, gender, record, training
- 1enquiry form for horses and visits
- 2024founded, with the site live from 2025
- Profiles that informBuyers see breed, age and achievements before they call.
- Easy to browseCategory tabs narrow the herd in a click.
- Expertise on showNews on care, training and showing builds trust with buyers.
Client feedback
In the client’s own words.
Alec Lawler Show Horses
Buyers can now get to know each horse before they visit. The profiles are easy to update, the enquiry form brings the right details, and working with Cerrow was straightforward.
Next project
Hotel Metro International
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