Home / Projects / Coached by Caz
Case study · Personal brand
Coached by Caz Lose weight, build confidence, feel stronger.
A personal brand website for an online fitness coach — her story, her 12-week FitLife Transformation Program, real client transformations and a blog, all leading to a free call.
- Client
- Caroline Langmead
- Sector
- Fitness · Online coaching
- Programme
- 12-week FitLife Transformation
- Audience
- Women
- Our role
- Design & development
- Year
- 2025
Overview
From first visit to free call.
Caroline coaches women online. The site has to build trust quickly — who she is, how the programme works and what clients achieved — then make booking a call easy.
The client
Caroline Langmead is a Level 4 Personal Trainer and online fitness coach with expertise in sports massage and pre- and post-natal training. A former bikini bodybuilder and marathon runner, she coaches women through sustainable training, nutrition and mindset change.
What the site does
- Introduces Caroline and her qualifications
- Explains the 12-week FitLife Transformation Program
- Shows client transformations and reviews
- Books free calls and shares fitness articles
Our role & approach
Design & development — the whole site, from structure and visual design to build and launch.
Live since 2025.
Key features
What’s on the live site.
FitLife Transformation Program
Six parts in one 12-week programme: custom workouts, nutrition guidance, weekly check-ins, mindset coaching, 24/7 support and progress tracking.
Is this for you?
A short checklist that helps busy women decide whether the programme fits their goals.
Client transformations
Before-and-after photos in a slider, each with the client’s own story.
Free call booking
Start Your Journey and Book a Free Call buttons throughout lead to the contact page.
Photo gallery
Strong. Confident. Unstoppable. — a gallery of training photos.
Fitness blog
Articles on strength training, staying consistent and getting ready for a transformation.
Inside the site
A closer look.
Sections from the live homepage, captured on desktop.
Responsive
Same story, every screen.
On a phone the menu folds behind one pink button, and the hero, programme and client stories stack into one column.
Look & feel
Soft white, bold pink.
Colours sampled from the live site.
Alice serif headlines with pink highlights, paired with Manrope for body text.
Results
A programme women can trust.
The 12-week FitLife programme is explained in full, backed by real transformations and a free call to start.
- 12week FitLife Transformation programme
- 6parts in one programme, from workouts to mindset
- 1free call to begin, linked throughout
- Self-qualifying visitorsAn “Is this for you?” checklist helps women decide quickly.
- Proof in picturesBefore-and-after stories show what the programme delivers.
- Content that builds trustFitness articles keep Caroline’s expertise working between calls.
Client feedback
In the client’s own words.
Coached by Caz
The site explains the programme exactly the way we talk to clients — warm, clear and honest. The team listened, worked quickly, and the free-call bookings started coming in soon after launch.
Next project
Sari Mellafe
See the project →
Have a project in mind? Let’s talk.
Tell us what you’re building. We reply within one working day with next steps.
