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Case study · Professional portfolio
Derek Hockman Brand builder, marketing strategist.
A clean professional portfolio for a senior marketing strategist — a personal introduction, a portfolio of brand and product work, a detailed résumé and a private strategy section.
- Client
- Derek Hockman
- Profession
- Marketing strategist · MBA
- Location
- Boulder, Colorado
- Platform
- Wix
- Our role
- Design & development
- Year
- 2025
Overview
A career, at a glance.
Hiring managers and collaborators want the story fast. The site leads with a short, personal introduction and two clear doors — the résumé and the portfolio.
The client
Derek Hockman is a marketing strategist and team leader with an MBA. His career spans product marketing at Sandisk and Seagate — on brands such as WD_BLACK and FireCuda — and agency roles at R/GA, Young & Rubicam and The Richards Group.
What the site does
- Introduces Derek and his strengths in a few lines
- Shows brand and product work in a project portfolio
- Sets out his full résumé, with a download
- Keeps strategy work behind a password for invited guests
Our role & approach
Design & development — the whole site, from structure and visual design to build and launch.
Live since 2025.
Key features
What’s on the live site.
Personal introduction
A portrait beside a short welcome — brand builder, marketing strategist, content creator, MBA.
Project portfolio
Work for WD_BLACK, Western Digital, FireCuda, Star Wars, Xbox Series X|S and PlayStation 5.
Résumé
Expertise, every role from agency account work to senior product marketing, and a professional skill set — with a Download Resume button.
Private strategy page
A password-protected Strategy section for work that is shared only on request.
Two clear calls to action
Resume and Portfolio buttons right under the introduction, plus LinkedIn and email.
Contact
Phone, email, location and LinkedIn on a simple contact page.
Inside the site
A closer look.
Sections from the live homepage, captured on desktop.
Responsive
Same story, every screen.
On a phone the name and title come first, then the portrait and the introduction, with the Resume and Portfolio buttons side by side.
Look & feel
Black and white, terracotta.
Colours sampled from the live site.
A large, clean sans-serif name over a simple grid, with terracotta for the active menu item.
Results
A strategist’s career, at a glance.
Big-brand work, a full résumé and a private strategy section help Derek open the right conversations.
- 6major brands in the portfolio
- 2calls to action: résumé and portfolio
- 1password-protected strategy page
- Recognisable workWD_BLACK, Xbox and PlayStation 5 show the scale of his campaigns.
- Private when neededStrategy work is shared only with invited guests.
- Recruiter-friendlyA downloadable résumé is one click from the introduction.
Client feedback
In the client’s own words.
Derek Hockman
The site feels like a strategist’s portfolio should — focused, confident and easy to scan. The private strategy section was a smart touch, and the whole project ran smoothly.
Next project
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