Case study · Product launch
Poop Poker It really gets to the bottom of things.
A pre-launch website for a novelty product — written with a straight face and a wink, built to collect early-bird sign-ups before launch.
- Client
- Poop Poker
- Product
- Novelty inspection tool & gag gift
- Goal
- Pre-launch mailing list
- Tone
- Playful, deadpan
- Our role
- Design & development
- Year
- 2025
Overview
A joke, taken seriously.
The product is a gag gift, so the site plays it straight — clean design, real benefits and very knowing copy — and turns every laugh into a sign-up.
The client
Poop Poker is a novelty product: a reusable inspection tool positioned as a conversation-starting gift for White Elephant exchanges, April Fools’ Day and anyone who has everything.
What the site does
- Introduces the product with a playful hero
- Lists six benefits with straight-faced copy
- Shows the product in a 3D gallery
- Collects early-bird sign-ups by form and pop-up
Our role & approach
Design & development — the whole site, from structure and visual design to build and launch.
Live since 2025.
Key features
What’s on the live site.
Playful hero
A party photo, the product name and one line: a tool that really gets to the bottom of things.
The inside scoop
Six benefits — from sanitary and reusable to a no-judgment zone — each with an icon.
Product gallery
Rendered product shots in a carousel, from the tool to its storage case.
Reviews (probably)
Imagined testimonials, clearly labelled as what buyers would probably say.
Early-bird pop-up
Grab the Early Bird Offer — a name and email form that opens on arrival.
Mailing list
A Coming Soon sign-up with early-bird pricing, plus a contact email.
Inside the site
A closer look.
Sections from the live homepage, captured on desktop.
Responsive
Same story, every screen.
On a phone the hero, the benefits and the product shots stack into one column, and the early-bird form fits the screen.
Look & feel
Deep navy, bathroom teal.
Colours sampled from the live site.
Bold Poppins headings in deep navy, with playful teal for buttons and product shots.
Results
A launch list before launch.
A playful, deadpan site that builds an early-bird mailing list before the product ships.
- 6benefits, written with a straight face
- 2ways to sign up: pop-up and form
- 3Dproduct gallery, tool to storage case
- Sign-ups from second oneThe early-bird pop-up opens on arrival.
- A tone people shareCopy and imagery are built to get a laugh — and a forward.
- Honest by designImagined reviews are clearly labelled as such.
Client feedback
In the client’s own words.
Poop Poker
We wanted funny without being cheap, and they nailed the tone. The early-bird sign-up was working from day one. Fast, fun to work with and a great eye for detail.
Next project
Yemi Real Estate Law
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