Case study · Athlete profile
Alec Lawler Champion rider, entrepreneur.
A personal website for a champion show-jumping rider — a bold black-and-white hero, his story in four pillars, and his latest wins on the Grand Prix circuit.
- Client
- Alec Lawler
- Sport
- Show jumping
- Business
- Lawler Show Jumping LLC
- Location
- Menlo Park, California
- Our role
- Design & development
- Year
- 2023
Overview
Big name, bigger results.
Alec’s results speak loudly, so the design does too — a giant outlined name over riding photography, then the wins that earned it.
The client
Alec Lawler is a show-jumping rider from California who has competed across North America and Europe. A Stanford graduate, he founded Lawler Show Jumping LLC, which selects, imports and sells horses.
What the site does
- Introduces Alec as athlete, entrepreneur and expert
- Sums up his career in four pillars
- Features his latest wins with full stories
- Shares a gallery and contact details
Our role & approach
Design & development — the whole site, from structure and visual design to build and launch.
Live since 2023.
Key features
What’s on the live site.
Bold hero
A huge outlined ALEC over a black-and-white jump — the name is the brand.
Four pillars
Show jumping excellence, entrepreneurial drive, a Stanford education and impressive awards.
Latest & greatest
Wins such as the $10,000 1.40m Welcome Classic and the $30,000 Grand Prix of Silicon Valley, each with its own page.
Awards
Team gold and silver at the North American Young Rider Championships and CSI 3* Grand Prix victories.
Gallery
A gallery page of competition photography.
Contact
Email, phone and address in the footer, plus a contact page.
Inside the site
A closer look.
Sections from the live homepage, captured on desktop.
Responsive
Same story, every screen.
On a phone the outlined name sits over the riding photo, and the pillars and wins stack into one column.
Look & feel
Arena black, rosette gold.
Colours sampled from the live site.
Huge outlined Saira Condensed capitals over black-and-white photography, with a serif tagline highlighted in gold.
Results
An athlete’s name, as a brand.
Alec’s wins, awards and business story come together under one bold identity.
- 4pillars that sum up his career
- $30KGrand Prix of Silicon Valley, featured
- 2continents of competition
- Wins with storiesEach featured win has its own page, not just a line on a list.
- Athlete and entrepreneurRiding and Lawler Show Jumping LLC sit side by side.
- Unmistakable lookA huge outlined ALEC makes the name the brand.
Client feedback
In the client’s own words.
Alec Lawler
Bold, clean and unmistakably Alec. The team captured his career in a way that works for sponsors and buyers alike, and they were reliable at every step.
Next project
Alec Lawler Show Horses
See the project →
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