Case study · Planner portfolio
Aneek Das Problem solving, fuelled with curiosity.
A one-page portfolio for an advertising strategist — hand-drawn planning frameworks, a short story, and campaign case studies told as brief, solution and results.
- Client
- Aneek Das
- Profession
- Strategic planner
- Agencies
- Creativeland Asia, Rediffusion, Glitch
- Brands
- Tata Motors, Lenovo, Surf Excel and more
- Our role
- Design & development
- Year
- 2023
Overview
Strategy, shown not told.
A planner’s value is in the thinking. The site opens with Aneek’s own sketches, then lets each campaign prove the point — brief, solution, results.
The client
Aneek Das is a strategic planner who has worked at Creativeland Asia, Rediffusion and Glitch on brands such as Surf Excel, Lenovo, Tata Motors, Eveready and Arcelor Steel.
What the site does
- Introduces Aneek and an integrated planning style
- Shows the work as campaign case studies
- Embeds campaign films and results
- Links to about and contact pages
Our role & approach
Design & development — the whole site, from structure and visual design to build and launch.
Live since 2023.
Key features
What’s on the live site.
Planning sketches
Hand-drawn frameworks — brand pyramid, want-it/get-it grid and habit loop — as the opening image.
Brand strip
Logos of the brands Aneek has worked on, right under the introduction.
Case studies
Tata Intra in Nepal, toothsi, FanCode, AM/NS India, Rediff #FEMEALERT and INBL — each with a brief and a solution.
Results
Outcomes in the client’s own numbers, such as AM/NS India’s 59 million campaign views.
Campaign films
Embedded videos beside the case studies they belong to.
Simple navigation
Portfolio, About and Contact — nothing more.
Inside the site
A closer look.
Sections from the live homepage, captured on desktop.
Responsive
Same story, every screen.
On a phone the sketches, the story and each case study stack into one long, readable column.
Look & feel
White paper, marker red.
Colours sampled from the live site.
Kumbh Sans capitals for the name, Jost for text, and planning sketches in red and blue marker.
Results
Strategy you can actually see.
Campaign case studies, films and results show how Aneek thinks — not just where he has worked.
- 6campaign case studies with brief and solution
- 59Mviews shown for the AM/NS India campaign
- 3pages in the menu — nothing more
- Thinking made visibleHand-drawn frameworks open the site and set the tone.
- Results in clients’ numbersEach case study carries the outcome its client reported.
- Films in contextCampaign videos sit beside the stories they belong to.
Client feedback
In the client’s own words.
Aneek Das
Planning work is hard to show, but this site makes the thinking visible. Case studies, films and results flow naturally. Clear process, quick turnaround and great attention to detail.
Next project
Alec Lawler
See the project →
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