Case study · Wellness club
MBR Club More than fitness. A lifestyle.
A website for a running and wellness community in Milan — weekly runs, outdoor group classes and social moments, plus a shop for digital training programmes.
- Client
- MBR Club
- Coach
- Santiago Rinaudo
- Location
- Milan, Italy
- Shop
- Digital programmes · prices in EUR
- Our role
- Design & development
- Year
- 2026
Overview
Move. Reset. Connect.
MBR isn’t selling workouts — it’s building a lifestyle. The site carries that calm, editorial tone while making it easy to book a session or buy a programme.
The client
MBR Club — Mind Body Reset Club — is a lifestyle community in Milan led by Coach Santiago Rinaudo. It brings people together through weekly runs, outdoor training in the city’s parks and the conversations that follow.
What the site does
- Introduces the club’s vision and philosophy
- Books running sessions and group activities
- Sells digital training programmes and a bundle
- Invites visitors to join the community
Our role & approach
Design & development — the whole site, from structure and visual design to build and launch.
Live since 2026.
Key features
What’s on the live site.
Four ways to move
Running Club, outdoor group classes, social moments and programmes — each on its own photo card.
Sessions
Join the Running Session and Join Group Activities lead straight to the sessions page.
Digital programmes
Programmes such as The Suspension Method — 12 weeks of TRX, bodyweight and band training — with sale prices in euros.
Complete bundle
The MBR Complete Transformation bundles training and nutrition, with Buy Now going straight to checkout.
Vision & philosophy
Numbered editorial sections — vision, philosophy, experience, community — and a marquee: move better, feel stronger, live intentionally.
Member account
An account icon in the header for members and customers.
Inside the site
A closer look.
Sections from the live homepage, captured on desktop.
Responsive
Same story, every screen.
On a phone the hero, the four ways to move and the programme cards stack into one column, with the menu and account icon at the top.
Look & feel
Bone and black, sky blue.
Colours sampled from the live site.
Montserrat in wide capitals with a light italic counterpoint, on bone, black and sky blue.
Results
A running club that sells online.
MBR Club’s community, sessions and digital programmes come together, so Milan runners can join and buy in one place.
- 4ways to move — running, classes, social, programmes
- 12week Suspension Method programme
- 1bundle that goes straight to checkout
- Sessions booked onlineJoin buttons lead straight to the running and group sessions.
- Revenue beyond the parkDigital programmes sell to people who can’t make it in person.
- A clear philosophyEditorial sections give the club a voice of its own.
Client feedback
In the client’s own words.
MBR Club
Our club is about people, and the site feels the same. Sessions, programmes and the shop all sit together naturally. Cerrow was flexible, quick to respond and genuinely cared about getting it right.
Next project
Soul’s Mirror
See the project →
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